If you are seeking to build your company/product brand, launch a new website, or even start a new business, then Postmaster is probably the right place to advertise. Banner advertising is widely recognised as an indispensable part of brand building and overall marketing. You can improve your brand awareness amongst your target audience by working with Postmaster to deliver your ads in the right place, at the right time and to the right viewer.

Homepage

Adverts appears on the right hand side. Choose either 120x600px (Skyscrapers) or a 240x90px (Big Buttons)

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Advantages:

• Prime location with maximum exposure to all site visitors.
• Lots of space for your advertising message.
• Memorable & easy-to-find URL, ensures you a high level of visibility
• Very responsive medium
• More than 3/4 million site visits per month.

Specifications:
120x600px, 50kb max. (gif,jpg,swf)
240x90px, 30kb max (gif,jpg)

Standard Banner

Adverts appear at the foot of every page our members visit. Creatives are 468x60px (Standard Banner).

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Advantages:

• Highly effective Branding tool
• Ensures a high level of visibility and continuous exposure while members move around the site.

Specifications:
468x60px, 30kb max. (gif,jpg,swf)

Personal Home Page

As the first page our members visit when they login, the Personal page provides maximum exposure for your ad creatives. Choose either 120x600px (Skyscrapers) or a 240x90px (Big Buttons). Adverts can also be targeted by age, gender and geographic location and time of day.

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Advantages:

• Lots of space for your advertising message
• Very effective for promotional campaigns or fund raising
• Prime location for targeted advertising.
• Highly effective Branding tool

Specifications:
120x60px, 20kb max. (gif, jpg)
120x120x, 30kb max (gif, jpg)
240x90px, 30kb max (gif, jpg)

Efriends

Efriends is our friend finding area. All members can create a profile then search for other members to build relationships with. Choose 120x60px (Small Banners) or 120x120px (Square Banners). Adverts can be targeted by age, gender and geographic location and time of day.

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Advantages:

• Popular amongst 16-35 year old consumers
• Highly targeted, effective location
• Enjoy a high click through rate from a well-qualified audience and targeted location.

Specifications:
120x60px, 20kb max. (gif, jpg)
120x120x, 30kb max (gif, jpg)

Email Success Page

Your advert appears when an email is sent successfully using the Postmaster Email service – the advert format used is 468x60px (Standard Banner). Adverts can be targeted by age, gender and geographic location and time of day.

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Advantages:

• Highly effective Branding tool
• A high level of click through rate
• Memorable & ensures you a high level of visibility

Specifications:
468x60px, 30kb max. (gif, jpg, swf)

Discussion

Your advert appears in the Discussion area, where people of similar interests meet – you can either choose 120x60px (Small Banners) or 120x120px (Square Banners) or 240x90x (Big Buttons).

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Advantages:

• Interest-based Targeting: Discussion forums are topical, providing an excellent opportunity to reach an audience with focused interests.
• Prime positioning in specific section can generate high click through ratess from a well-qualified audience.

Specifications:
120x60px, 20kb max. (gif, jpg)
120x120x, 20kb max (gif, jpg)
240x90px, 30kb max (gif, jpg)